What does a Graphic Designer do
and why hire one?
Graphic Designers create solutions
to communications needs.
What does a Graphic Designer do
and why hire one?
Graphic Designers create solutions
to communications needs.
© 2001-05 copyright Slaughter & Slaughter, Inc. all information
An Architect prepares plans so a builder can build a building.
A Graphic Designer prepares finished art or computer files so
a printer can make printing plates and put ink on paper.
When you want to build a house, you go to an Architect for ideas
and concepts. You want your dream of an open, airy floor plan
put into reality. The Architect gives you sketches and a set
of preliminary blueprints. You discuss what you like about them,
and what you would like to change on the initial plans and sketches.
The Architect makes some revisions and you view the work again.
You continue working with the Architect until you have what you
need. The Architect has acted as problem solver.
Working with a Graphic Designer is much the same process. A Graphic
Designer is also a problem solver. You have a need, perhaps how
to introduce a new product or service, or how to better sell
existing ones. The Designer first works with ideas and concepts,
and makes suggestions. You discuss with the Designer what you
feel will accomplish your needs. Solutions are reached, revisions
are made, and the production of finished art is completed.
The Architect designs all of the spaces in your new house to
work well together and form a cohesive plan. When the Graphic
Designer is asked to work on an overall graphic plan, a cohesive
"look" for your company is achieved and your graphics
become more effective. Your present and potential clients perceive
your company as well organized, efficient, substantial, and stable.
We've all seen companies where business cards, signs, letterheads,
packaging, and sales literature and brochures all appear to have
been done by different people with no communicated plan between
them. What image of your company does that send to a potential
client?
As Graphic Designers, we at Slaughter
& Slaughter, Inc. help our clients solve their needs for
communicating with their existing and potential customers. We've
been creating sales generating graphic solutions in the form
of promotional literature since 1970.
